Sunday, 13 January 2013

Building a sustainable future, while surfing

Building a sustainable future, while surfing

At Wawa we believe in being a ‘localist’, being proudly local and supporting the local community. Not too long ago our shopping habits were very different from what they are today. We used to go to the butcher to get our weekly meat, we used to grow our own vegetables, and our clothes where made by the tailor down the road.  These days we don't know who makes our clothes, what happened to the meat we eat, or how the vegetables were grown.

By not knowing, and not demanding to know, we are trusting that what we are paying for has been produced fairly and safely, but we are in fact leaving this up to chance. As most products these days are imported, we are not only buying something 'blindly', but we also seem to forget that by importing we’re increasing our environmental impact, as well as effectively exporting our money. As consumers we have more control over what is available to us to buy than we might think. As consumers we collectively choose to keep products and services available on the market as we create the demand. However we often seem to forget this incredible power that we have. With this power we can control the economy and also create jobs, by the simple act of being a ‘localist’. 

By buying locally we not only contribute to our own communities immediate economy, but we are also ensuring that our communities 'spirits' and unique qualities live on.

There’s something really nice about personally knowing the carpenter that made the chair that you sit on everyday, you know he took his time to create it with love and care, and these qualities matter. You also hope and are pretty sure that the money that went to him will be circulated back into the local community. For a sustainable future we need to start caring for our local community and that means supporting the businesses within it too.

Be proudly local, support local businesses and let’s grow our local community together.

Wawa is a surfboard company based in Muizenberg, producing locally made wooden surfboards, celebrating the old craft whilst riding the waves towards a sustainable future.

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